Quarterly Apple Pay penetration, online or offline, in Sweden 2019-2023
Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Apple Pay in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. Four out of 10 respondents from Sweden indicated they had used Apple Pay in a POS setting between April 2022 and March 2023 - with an additional two out of 10 saying they used Apple Pay during this same time for online payments.
Apple Pay adoption for in-store payments in Sweden was lower in 2023 than it was in early 2020, although use among consumers remained stable. This is according to two different questions asked throughout multiple surveys from